The Film: Inside Out

And Why It’s OK To Not Feel OK All The Time
 
Today the film Inside Out will be in our cinemas here in the UK.  An animated story of 5 emotions in the brain of a young teenager – Sadness, Fear, Anger, Disgust and Joy, all on a journey of conflict, challenges and success.
 
Why is this film important to me?  It’s completely in my area of expertise and I can’t wait to see how the makers of the film portray emotion. 
 
For years I have been talking about emotion and for years many have thought this is a pink fluffy topic that has no place in the real business world.  This is completely wrong.  Emotions influence all aspects of our behaviour most of the time, including business decisions, what we buy and why we are loyal to one brand and not another.

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